by Linda Coss | Mar 13, 2024 | Marketing Tactics
As your investment advisor has told you, diversification is important. This advice also holds true for your marketing program. Successful companies employ a variety of marketing tactics in order to reach their target audiences in a variety of ways. If you are relying...
by Linda Coss | Oct 25, 2023 | Content Marketing, Marketing Tactics
What’s a great way to brag about your work without coming across as boastful? Use case studies, which are real-life success stories about your business. Done well, case studies can be very powerful marketing pieces, because they provide a huge level of believability....
by Linda Coss | Aug 22, 2023 | Content Marketing
[et_pb_text content_tablet=”Do you struggle to find great images to illustrate your blogs and newsletter articles? If so, you’re in good company! I am a writer; I am not a graphic designer. Thinking in terms of images is a real challenge for me. You might have...
by Linda Coss | Aug 3, 2023 | Marketing Tactics
A few months ago I was sitting in the waiting room of my local medical lab waiting to have a routine blood test done. At the front of the room was a large screen on which a rotating loop of images was being shown, primarily ads for the lab company’s services. I...
by Linda Coss | Jun 21, 2023 | Content Marketing, Marketing Tactics
For many businesses, consistently producing high-quality marketing content is essential for success. Keeping up with all this content creation, however, can be quite challenging. A proven way to ease the burden is to create your content in batches. Letting your weekly...
by Linda Coss | Apr 27, 2023 | Business Networking, Marketing Tactics
There are many reasons why business networking can be such a successful marketing tactic, most of which have to do with the fact that people like to do business with people they know, like and trust. However, not all business networking groups do an equally good job...
