by Linda Coss | Apr 24, 2024 | Proofreading, Writing
My last article on common punctuation errors was so popular (click here if you missed it) that I decided to write another! As I’ve seen in my editing work, there’s a lot of confusion out there regarding proper punctuation. Where do you put the apostrophe? Should I use...
by Linda Coss | Apr 3, 2024 | Writing
I have a confession to make. I often struggle with writing headlines. In fact, I can recall more than a few instances in which it took me longer to write a five-word headline than to write the other 450 words on the page! Why? Because the headline can be the most...
by Linda Coss | Mar 13, 2024 | Marketing Tactics
As your investment advisor has told you, diversification is important. This advice also holds true for your marketing program. Successful companies employ a variety of marketing tactics in order to reach their target audiences in a variety of ways. If you are relying...
by Linda Coss | Feb 21, 2024 | Marketing Success
On a recent drive home from visiting my mother, who lives about 70 miles north of me, the messaging on the big digital freeway signs caught my eye. These are the signs that the government uses to announce traffic problems, remind people not to drink and drive, etc. ...
by Linda Coss | Jan 31, 2024 | Proofreading
Last year’s article on commonly confused words was so popular (click here if you missed it) that I thought I’d tackle another set of words that tend to cause confusion. It’s easy to mix these words up – especially since your word processing program’s spell checker...
