by Linda Coss | Apr 27, 2023 | Business Networking, Marketing Tactics
There are many reasons why business networking can be such a successful marketing tactic, most of which have to do with the fact that people like to do business with people they know, like and trust. However, not all business networking groups do an equally good job...
by Linda Coss | Apr 4, 2023 | Marketing Tactics
Looking for an excuse to reach out to your customers, or something fun to use as the basis for a special offer or marketing campaign? As this email that I once received from Panda Express reminded me, “obscure holidays” are the answer! Every month has multiple options...
by Linda Coss | Mar 8, 2023 | Content Marketing
Blogs…eBooks…webinars…special reports…case studies…social media posts…and more. There are many different types of marketing content that your business can create. The point of all of this content is usually to share information in order to attract and engage...
by Linda Coss | Dec 12, 2022 | Business Networking, Marketing Tactics
Unless your business is located in a sparsely-populated area, there are probably a number of business networking groups near you. There are Chamber of Commerce groups; local chapters of national groups such as BNI, LeTip and NAWBO (National Association of Women...
by Linda Coss | Nov 7, 2022 | Content Marketing, Marketing Tactics
Given the fact that I’m a marketing content writer, it’s probably no surprise that I’m a big believer in the power of business blogs and newsletters. I’ve seen that they can be especially helpful for service providers and business-to-business marketers—provided they...
by Linda Coss | Oct 17, 2022 | Content Marketing, Marketing Tactics
As a content writer, I write a lot of articles for newsletters and blogs. Most are what’s called “evergreen content”: Timeless articles that will most likely be just as true and relevant two years from now (or possibly even five or 10 years from now) as they are...
