by Linda Coss | Oct 25, 2023 | Content Marketing, Marketing Tactics
What’s a great way to brag about your work without coming across as boastful? Use case studies, which are real-life success stories about your business. Done well, case studies can be very powerful marketing pieces, because they provide a huge level of believability....
by Linda Coss | Aug 22, 2023 | Content Marketing
[et_pb_text content_tablet=”Do you struggle to find great images to illustrate your blogs and newsletter articles? If so, you’re in good company! I am a writer; I am not a graphic designer. Thinking in terms of images is a real challenge for me. You might have...
by Linda Coss | Jun 21, 2023 | Content Marketing, Marketing Tactics
For many businesses, consistently producing high-quality marketing content is essential for success. Keeping up with all this content creation, however, can be quite challenging. A proven way to ease the burden is to create your content in batches. Letting your weekly...
by Linda Coss | Mar 8, 2023 | Content Marketing
Blogs…eBooks…webinars…special reports…case studies…social media posts…and more. There are many different types of marketing content that your business can create. The point of all of this content is usually to share information in order to attract and engage...
by Linda Coss | Nov 7, 2022 | Content Marketing, Marketing Tactics
Given the fact that I’m a marketing content writer, it’s probably no surprise that I’m a big believer in the power of business blogs and newsletters. I’ve seen that they can be especially helpful for service providers and business-to-business marketers—provided they...
by Linda Coss | Oct 17, 2022 | Content Marketing, Marketing Tactics
As a content writer, I write a lot of articles for newsletters and blogs. Most are what’s called “evergreen content”: Timeless articles that will most likely be just as true and relevant two years from now (or possibly even five or 10 years from now) as they are...
