by Linda Coss | Oct 4, 2023 | Marketing Differentiation
I recently interviewed a client in order to write a bio for him. As it turns out, he has the most awesomely unique hobby I have ever heard in over 17 years of writing bios: He is a competitive carnivorous plant grower. That little tidbit certainly added interest to...
by Linda Coss | May 10, 2023 | Marketing Differentiation, Marketing Success
Oscar Wilde once said that “the only thing that one really knows about human nature is that it changes.” But if you study ancient texts you see that there’s an awful lot about human nature that apparently does not change at all. For example, a lot of the statements...
by Linda Coss | Apr 19, 2023 | Marketing Differentiation, Marketing Success
Thirty years ago I hosted a baby shower for a friend who was in medical school. All the other guests were classmates of hers. When we played a “guess the gender of the baby” game, I was shocked to discover that none of her friends thought the baby would be a “boy” or...
by Linda Coss | Nov 16, 2022 | Marketing Differentiation, Marketing Success
In creating your marketing materials, an important thing to keep in mind is that people might be afraid to buy from you. They’re afraid that your product might be shoddy, your service might be lousy, your solution won’t actually solve their problem (or won’t solve it...
by Linda Coss | Oct 5, 2022 | Marketing Differentiation, Marketing Positioning
In politics, “spin” is what turns the “inexperienced” candidates into the ones with “fresh ideas,” and the “entrenched” candidates into those who “know how to get the job done.” In business, “spin” can be used as part of your marketing positioning efforts—including to...
by Linda Coss | Sep 14, 2022 | Marketing Differentiation, Marketing Success
Last month I spoke with one of my clients, Nicolet Araujo of Care Patrol, to get input for her next three newsletter articles. Nicolet is a Senior Care Advisor who helps families find the right housing and care options for their aging loved ones. We had been talking...
