by Linda Coss | Jun 5, 2024 | Marketing Tactics
Unless your product or service is so unique that no one else is offering it, setting yourself apart from your competition can be key to your success. But how much do you really know about your competitors? Who are they? What do they stand for? How do their products...
by Linda Coss | May 15, 2024 | Marketing Tactics
When a business goes “above and beyond” to meet your needs, you’re likely to tell the world about your positive experience – and you’ll do so in such a passionate and persuasive way that others will want to buy from that business, too. So it’s no surprise that “Word...
by Linda Coss | Mar 13, 2024 | Marketing Tactics
As your investment advisor has told you, diversification is important. This advice also holds true for your marketing program. Successful companies employ a variety of marketing tactics in order to reach their target audiences in a variety of ways. If you are relying...
by Linda Coss | Oct 25, 2023 | Content Marketing, Marketing Tactics
What’s a great way to brag about your work without coming across as boastful? Use case studies, which are real-life success stories about your business. Done well, case studies can be very powerful marketing pieces, because they provide a huge level of believability....
by Linda Coss | Aug 22, 2023 | Content Marketing
[et_pb_text content_tablet=”Do you struggle to find great images to illustrate your blogs and newsletter articles? If so, you’re in good company! I am a writer; I am not a graphic designer. Thinking in terms of images is a real challenge for me. You might have...
by Linda Coss | Aug 3, 2023 | Marketing Tactics
A few months ago I was sitting in the waiting room of my local medical lab waiting to have a routine blood test done. At the front of the room was a large screen on which a rotating loop of images was being shown, primarily ads for the lab company’s services. I...
