by Linda Coss | Sep 18, 2024 | Marketing Positioning
Marketing a tangible product – something that can be seen, touched, tasted or experienced in some way – is typically straight forward. You can show the product, demonstrate its value and benefits, perhaps give the prospect a “sample” of some sort, and so forth. But...
by Linda Coss | Aug 28, 2024 | Marketing Differentiation, Marketing Positioning
If you are selling your products or services to businesses, here’s an extremely important thing to keep in mind: Businesses are not buyers. People are. After all, “businesses” do not make purchase decisions. It is the people at these businesses who make purchase...
by Linda Coss | Nov 15, 2023 | Marketing Positioning
A friend of mine who lives in a small rural city (population 6,600) recently told me that one of the members of her city council had proposed that the city should send a letter of support regarding the current situation in the Middle East. My friend and I both had the...
by Linda Coss | Feb 15, 2023 | Marketing Positioning, Marketing Success
If yours is like many small businesses, much of your marketing program is geared towards attracting prospective clients to your business. Getting them in the door (or on the phone or at your website), however, is just the first step. Once they arrive, you need to do...
by Linda Coss | Jan 25, 2023 | Marketing Positioning
When it comes to the value of your products or services, perception is everything. This is because value is tied to meaning, and the same product can mean different things to different people. It’s all a matter of perception. Luckily there are things you can do to...
by Linda Coss | Jan 17, 2023 | Marketing Positioning, Marketing Success
Picture this: You arrive home to find ants crawling all over your kitchen. You whip out your phone and Google for an exterminator. You want a solution NOW, and the first company you find that impresses you in some way will get your business. You click through to the...
