by Linda Coss | Sep 27, 2022 | Marketing Positioning
As a marketing writer, I write about a wide range of products and services. Sometimes when friends ask me about my latest projects, they seem surprised that I can muster excitement about a given topic. But to me, “boring” is in the eye of the beholder. If a seemingly...
by Linda Coss | Jun 29, 2022 | Marketing Positioning, Marketing Success
News Flash: Nobody wants to buy something that’s going to be difficult to implement. People are looking for solutions to the problems they face, and they really want these solutions to be easy. They don’t want to pay for the privilege of engaging in hard work. But...
by Linda Coss | Jun 8, 2022 | Marketing Differentiation, Marketing Positioning
One morning I was sitting at my desk writing the next chapter of a book I was ghostwriting when I happened to look out the window. My office window has a fabulous view of a block wall and the side of my neighbor’s house. I often enjoy watching the neighborhood...
