Marketing tips, thoughts and expert advice for small business owners and other professionals
No One Likes Unpleasant Surprises
In today’s business world you can find plenty of examples of companies going the extra mile to surprise and delight their customers. They send handwritten notes, transform a normally-boring pre-flight safety announcement into something funny, etc. Everyone loves...
How to Find Great Images for Your Blogs or Newsletters
[et_pb_text content_tablet="Do you struggle to find great images to illustrate your blogs and newsletter articles? If so, you’re in good company! I am a writer; I am not a graphic designer. Thinking in terms of images is a real challenge for me. You might have the...
Do Your Marketing Tactics Make Sense?
A few months ago I was sitting in the waiting room of my local medical lab waiting to have a routine blood test done. At the front of the room was a large screen on which a rotating loop of images was being shown, primarily ads for the lab company’s services. I...
4 Common Punctuation Errors
My recent article on commonly confused words was such a hit that I thought I’d also help clear up some confusion regarding common punctuation errors! Of course, if you need some professional help making your writing flow smoothly and correctly, give me a call. In...
Content Creation Pro Tip: Batching
For many businesses, consistently producing high-quality marketing content is essential for success. Keeping up with all this content creation, however, can be quite challenging. A proven way to ease the burden is to create your content in batches. Letting your weekly...
Commonly Confused Words
It happens to all of us. We’re busily writing something and suddenly we doubt if a word we just typed is the right one for the situation. Personally, I always have a hard time keeping “it’s” and “its” straight. Maybe you struggle with “your” and “you’re” or “advice”...
Marketing Advice from Aristotle
Oscar Wilde once said that “the only thing that one really knows about human nature is that it changes.” But if you study ancient texts you see that there’s an awful lot about human nature that apparently does not change at all. For example, a lot of the statements...
What Makes Some Business Networking Groups More Successful than Others?
There are many reasons why business networking can be such a successful marketing tactic, most of which have to do with the fact that people like to do business with people they know, like and trust. However, not all business networking groups do an equally good job...
Is Your Terminology a Turn-Off?
Thirty years ago I hosted a baby shower for a friend who was in medical school. All the other guests were classmates of hers. When we played a “guess the gender of the baby” game, I was shocked to discover that none of her friends thought the baby would be a “boy” or...
Make the Most of Obscure Holidays
Looking for an excuse to reach out to your customers, or something fun to use as the basis for a special offer or marketing campaign? As this email that I once received from Panda Express reminded me, “obscure holidays” are the answer! Every month has multiple options...