by Linda Coss | Jul 17, 2024 | Marketing Differentiation, Writing
Many companies make the common mistake of focusing their marketing text almost exclusively on themselves. “We this,” “our that,” “we’re proud of this,” etc. While a certain amount of self-centeredness is appropriate, you’ve got to keep in mind the fact that your...
by Linda Coss | Apr 24, 2024 | Proofreading, Writing
My last article on common punctuation errors was so popular (click here if you missed it) that I decided to write another! As I’ve seen in my editing work, there’s a lot of confusion out there regarding proper punctuation. Where do you put the apostrophe? Should I use...
by Linda Coss | Apr 3, 2024 | Writing
I have a confession to make. I often struggle with writing headlines. In fact, I can recall more than a few instances in which it took me longer to write a five-word headline than to write the other 450 words on the page! Why? Because the headline can be the most...
by Linda Coss | Jan 31, 2024 | Proofreading
Last year’s article on commonly confused words was so popular (click here if you missed it) that I thought I’d tackle another set of words that tend to cause confusion. It’s easy to mix these words up – especially since your word processing program’s spell checker...
by Linda Coss | Jul 12, 2023 | Proofreading, Writing
My recent article on commonly confused words was such a hit that I thought I’d also help clear up some confusion regarding common punctuation errors! Of course, if you need some professional help making your writing flow smoothly and correctly, give me a call. In...
by Linda Coss | May 31, 2023 | Proofreading, Writing
It happens to all of us. We’re busily writing something and suddenly we doubt if a word we just typed is the right one for the situation. Personally, I always have a hard time keeping “it’s” and “its” straight. Maybe you struggle with “your” and “you’re” or “advice”...
