by Linda Coss | Jul 22, 2024 | Uncategorized
Marketing a tangible product – something that can be seen, touched, tasted or experienced in some way – is typically straight forward. You can show the product, demonstrate its value and benefits, perhaps give the prospect a “sample” of some sort, and so forth. But...
by Linda Coss | Jun 25, 2024 | Marketing Differentiation, Uncategorized
If you head over to Costco this weekend, you’ll be able to make a meal out of all the free samples being distributed. Why does Costco do this? Because of the positive “frame” it creates for your shopping experience. The sampling creates a “fun” atmosphere (not an easy...
