by Linda Coss | Feb 15, 2023 | Marketing Positioning, Marketing Success
If yours is like many small businesses, much of your marketing program is geared towards attracting prospective clients to your business. Getting them in the door (or on the phone or at your website), however, is just the first step. Once they arrive, you need to do...
by Linda Coss | Jan 17, 2023 | Marketing Positioning, Marketing Success
Picture this: You arrive home to find ants crawling all over your kitchen. You whip out your phone and Google for an exterminator. You want a solution NOW, and the first company you find that impresses you in some way will get your business. You click through to the...
by Linda Coss | Dec 19, 2022 | Marketing Success
Some businesspeople like to surround themselves with subordinates and vendors who will praise all of their ideas, whether or not their ideas are good. Luckily, none of my clients are like that! After all, what’s the point in hiring a professional if you don’t want...
by Linda Coss | Nov 16, 2022 | Marketing Differentiation, Marketing Success
In creating your marketing materials, an important thing to keep in mind is that people might be afraid to buy from you. They’re afraid that your product might be shoddy, your service might be lousy, your solution won’t actually solve their problem (or won’t solve it...
by Linda Coss | Oct 26, 2022 | Marketing Success
When it comes to your company’s marketing, chances are you have some blind spots. Guilty of any of the following? Now’s the time to address the issue! You don’t have a plan – If your company doesn’t have a marketing plan (even if it’s an informal plan residing in your...
by Linda Coss | Sep 14, 2022 | Marketing Differentiation, Marketing Success
Last month I spoke with one of my clients, Nicolet Araujo of Care Patrol, to get input for her next three newsletter articles. Nicolet is a Senior Care Advisor who helps families find the right housing and care options for their aging loved ones. We had been talking...
