by Linda Coss | Feb 21, 2024 | Marketing Success
On a recent drive home from visiting my mother, who lives about 70 miles north of me, the messaging on the big digital freeway signs caught my eye. These are the signs that the government uses to announce traffic problems, remind people not to drink and drive, etc. ...
by Linda Coss | Jan 10, 2024 | Marketing Success
Does your company have a “Sales Prevention Department”? Even if you don’t have a formal department with this name, if your organization’s actions are preventing sales, then the net effect is the same. Here are seven easy ways to sabotage your sales efforts: Be rude...
by Linda Coss | Dec 6, 2023 | Marketing Success
As 2023 winds to a close, now is the perfect time to reflect upon your marketing efforts of the past year so you can move forward with creating a plan for 2024. What worked and what didn’t work? Just as importantly, what great ideas either did not get properly...
by Linda Coss | May 10, 2023 | Marketing Differentiation, Marketing Success
Oscar Wilde once said that “the only thing that one really knows about human nature is that it changes.” But if you study ancient texts you see that there’s an awful lot about human nature that apparently does not change at all. For example, a lot of the statements...
by Linda Coss | Apr 19, 2023 | Marketing Differentiation, Marketing Success
Thirty years ago I hosted a baby shower for a friend who was in medical school. All the other guests were classmates of hers. When we played a “guess the gender of the baby” game, I was shocked to discover that none of her friends thought the baby would be a “boy” or...
by Linda Coss | Mar 29, 2023 | Marketing Success
About a decade ago I bought a book that was sitting on a bookstore’s “bargain” shelf calling my name. “The Happiness Makeover: How to Teach Yourself to Be Happy and Enjoy Every Day,” by M. J. Ryan, had such a profound impact on my personal happiness that it was quite...
