by Linda Coss | Nov 16, 2022 | Marketing Differentiation, Marketing Success
In creating your marketing materials, an important thing to keep in mind is that people might be afraid to buy from you. They’re afraid that your product might be shoddy, your service might be lousy, your solution won’t actually solve their problem (or won’t solve it...
by Linda Coss | Oct 5, 2022 | Marketing Differentiation, Marketing Positioning
In politics, “spin” is what turns the “inexperienced” candidates into the ones with “fresh ideas,” and the “entrenched” candidates into those who “know how to get the job done.” In business, “spin” can be used as part of your marketing positioning efforts—including to...
by Linda Coss | Sep 14, 2022 | Marketing Differentiation, Marketing Success
Last month I spoke with one of my clients, Nicolet Araujo of Care Patrol, to get input for her next three newsletter articles. Nicolet is a Senior Care Advisor who helps families find the right housing and care options for their aging loved ones. We had been talking...
by Linda Coss | Jun 8, 2022 | Marketing Differentiation, Marketing Positioning
One morning I was sitting at my desk writing the next chapter of a book I was ghostwriting when I happened to look out the window. My office window has a fabulous view of a block wall and the side of my neighbor’s house. I often enjoy watching the neighborhood...
