by Linda Coss | Oct 17, 2022 | Content Marketing, Marketing Tactics
As a content writer, I write a lot of articles for newsletters and blogs. Most are what’s called “evergreen content”: Timeless articles that will most likely be just as true and relevant two years from now (or possibly even five or 10 years from now) as they are...
by Linda Coss | Oct 5, 2022 | Marketing Differentiation, Marketing Positioning
In politics, “spin” is what turns the “inexperienced” candidates into the ones with “fresh ideas,” and the “entrenched” candidates into those who “know how to get the job done.” In business, “spin” can be used as part of your marketing positioning efforts—including to...
by Linda Coss | Sep 27, 2022 | Marketing Positioning
As a marketing writer, I write about a wide range of products and services. Sometimes when friends ask me about my latest projects, they seem surprised that I can muster excitement about a given topic. But to me, “boring” is in the eye of the beholder. If a seemingly...
by Linda Coss | Sep 14, 2022 | Marketing Differentiation, Marketing Success
Last month I spoke with one of my clients, Nicolet Araujo of Care Patrol, to get input for her next three newsletter articles. Nicolet is a Senior Care Advisor who helps families find the right housing and care options for their aging loved ones. We had been talking...
by Linda Coss | Aug 3, 2022 | Customer Service
It’s a fact: Sooner or later you’ll have to deliver difficult news to a client. Perhaps you made a mistake or missed a deadline. Maybe a delivery will be delayed, prices have gone up or credit has been denied. Whatever it is, how you present the news (i.e. how you...
