by Linda Coss | Dec 12, 2022 | Business Networking, Marketing Tactics
Unless your business is located in a sparsely-populated area, there are probably a number of business networking groups near you. There are Chamber of Commerce groups; local chapters of national groups such as BNI, LeTip and NAWBO (National Association of Women...
by Linda Coss | Dec 7, 2022 | Proofreading
When my kids were in elementary school they attended a school that encouraged students to write as soon as they could read. They wanted the kids to experience the joy of expressing their ideas on paper, without being limited to the relatively small list of words that...
by Linda Coss | Nov 16, 2022 | Marketing Differentiation, Marketing Success
In creating your marketing materials, an important thing to keep in mind is that people might be afraid to buy from you. They’re afraid that your product might be shoddy, your service might be lousy, your solution won’t actually solve their problem (or won’t solve it...
by Linda Coss | Nov 7, 2022 | Content Marketing, Marketing Tactics
Given the fact that I’m a marketing content writer, it’s probably no surprise that I’m a big believer in the power of business blogs and newsletters. I’ve seen that they can be especially helpful for service providers and business-to-business marketers—provided they...
by Linda Coss | Oct 26, 2022 | Marketing Success
When it comes to your company’s marketing, chances are you have some blind spots. Guilty of any of the following? Now’s the time to address the issue! You don’t have a plan – If your company doesn’t have a marketing plan (even if it’s an informal plan residing in your...
