by Linda Coss | Apr 27, 2023 | Business Networking, Marketing Tactics
There are many reasons why business networking can be such a successful marketing tactic, most of which have to do with the fact that people like to do business with people they know, like and trust. However, not all business networking groups do an equally good job...
by Linda Coss | Apr 19, 2023 | Marketing Differentiation, Marketing Success
Thirty years ago I hosted a baby shower for a friend who was in medical school. All the other guests were classmates of hers. When we played a “guess the gender of the baby” game, I was shocked to discover that none of her friends thought the baby would be a “boy” or...
by Linda Coss | Apr 4, 2023 | Marketing Tactics
Looking for an excuse to reach out to your customers, or something fun to use as the basis for a special offer or marketing campaign? As this email that I once received from Panda Express reminded me, “obscure holidays” are the answer! Every month has multiple options...
by Linda Coss | Mar 29, 2023 | Marketing Success
About a decade ago I bought a book that was sitting on a bookstore’s “bargain” shelf calling my name. “The Happiness Makeover: How to Teach Yourself to Be Happy and Enjoy Every Day,” by M. J. Ryan, had such a profound impact on my personal happiness that it was quite...
by Linda Coss | Mar 8, 2023 | Content Marketing
Blogs…eBooks…webinars…special reports…case studies…social media posts…and more. There are many different types of marketing content that your business can create. The point of all of this content is usually to share information in order to attract and engage...
