by Linda Coss | Nov 15, 2023 | Marketing Positioning
A friend of mine who lives in a small rural city (population 6,600) recently told me that one of the members of her city council had proposed that the city should send a letter of support regarding the current situation in the Middle East. My friend and I both had the...
by Linda Coss | Oct 25, 2023 | Content Marketing, Marketing Tactics
What’s a great way to brag about your work without coming across as boastful? Use case studies, which are real-life success stories about your business. Done well, case studies can be very powerful marketing pieces, because they provide a huge level of believability....
by Linda Coss | Oct 4, 2023 | Marketing Differentiation
I recently interviewed a client in order to write a bio for him. As it turns out, he has the most awesomely unique hobby I have ever heard in over 17 years of writing bios: He is a competitive carnivorous plant grower. That little tidbit certainly added interest to...
by Linda Coss | Sep 13, 2023 | Customer Service
In today’s business world you can find plenty of examples of companies going the extra mile to surprise and delight their customers. They send handwritten notes, transform a normally-boring pre-flight safety announcement into something funny, etc. Everyone loves...
by Linda Coss | Aug 22, 2023 | Content Marketing
[et_pb_text content_tablet=”Do you struggle to find great images to illustrate your blogs and newsletter articles? If so, you’re in good company! I am a writer; I am not a graphic designer. Thinking in terms of images is a real challenge for me. You might have...
