by Linda Coss | Mar 13, 2024 | Marketing Tactics
As your investment advisor has told you, diversification is important. This advice also holds true for your marketing program. Successful companies employ a variety of marketing tactics in order to reach their target audiences in a variety of ways. If you are relying...
by Linda Coss | Feb 21, 2024 | Marketing Success
On a recent drive home from visiting my mother, who lives about 70 miles north of me, the messaging on the big digital freeway signs caught my eye. These are the signs that the government uses to announce traffic problems, remind people not to drink and drive, etc. ...
by Linda Coss | Jan 31, 2024 | Proofreading
Last year’s article on commonly confused words was so popular (click here if you missed it) that I thought I’d tackle another set of words that tend to cause confusion. It’s easy to mix these words up – especially since your word processing program’s spell checker...
by Linda Coss | Jan 10, 2024 | Marketing Success
Does your company have a “Sales Prevention Department”? Even if you don’t have a formal department with this name, if your organization’s actions are preventing sales, then the net effect is the same. Here are seven easy ways to sabotage your sales efforts: Be rude...
by Linda Coss | Dec 6, 2023 | Marketing Success
As 2023 winds to a close, now is the perfect time to reflect upon your marketing efforts of the past year so you can move forward with creating a plan for 2024. What worked and what didn’t work? Just as importantly, what great ideas either did not get properly...
