by Linda Coss | Jun 25, 2024 | Marketing Differentiation, Uncategorized
If you head over to Costco this weekend, you’ll be able to make a meal out of all the free samples being distributed. Why does Costco do this? Because of the positive “frame” it creates for your shopping experience. The sampling creates a “fun” atmosphere (not an easy...
by Linda Coss | Jun 5, 2024 | Marketing Tactics
Unless your product or service is so unique that no one else is offering it, setting yourself apart from your competition can be key to your success. But how much do you really know about your competitors? Who are they? What do they stand for? How do their products...
by Linda Coss | May 15, 2024 | Marketing Tactics
When a business goes “above and beyond” to meet your needs, you’re likely to tell the world about your positive experience – and you’ll do so in such a passionate and persuasive way that others will want to buy from that business, too. So it’s no surprise that “Word...
by Linda Coss | Apr 24, 2024 | Proofreading, Writing
My last article on common punctuation errors was so popular (click here if you missed it) that I decided to write another! As I’ve seen in my editing work, there’s a lot of confusion out there regarding proper punctuation. Where do you put the apostrophe? Should I use...
by Linda Coss | Apr 3, 2024 | Writing
I have a confession to make. I often struggle with writing headlines. In fact, I can recall more than a few instances in which it took me longer to write a five-word headline than to write the other 450 words on the page! Why? Because the headline can be the most...
