by Linda Coss | Jul 13, 2022 | Marketing Success
As an avid gardener I’ve learned that if you want your garden to flourish, you must stay on top of things. You can’t just look out the window, see that things seem to be going well, and assume that this trajectory will continue. You must water the plants, pick the...
by Linda Coss | Jun 29, 2022 | Marketing Positioning, Marketing Success
News Flash: Nobody wants to buy something that’s going to be difficult to implement. People are looking for solutions to the problems they face, and they really want these solutions to be easy. They don’t want to pay for the privilege of engaging in hard work. But...
by Linda Coss | Jun 22, 2022 | Book Writing, Content Marketing, Marketing Tactics
In some fields, those who are published authors get the opportunities, while those who are not get left out. In other fields writing a book is so rare that those who do become authors really stand out. The reality is, even if it’s not a best seller (and most books...
by Linda Coss | Jun 8, 2022 | Marketing Differentiation, Marketing Positioning
One morning I was sitting at my desk writing the next chapter of a book I was ghostwriting when I happened to look out the window. My office window has a fabulous view of a block wall and the side of my neighbor’s house. I often enjoy watching the neighborhood...
by Linda Coss | May 25, 2022 | Proofreading
There’s a popular meme about the importance of punctuation: What’s the difference between “Let’s eat Grandma” and “Let’s eat, Grandma”? When you leave out the comma, Grandma goes from being the dinner guest to being the dinner entrée! As a 2017 court case proves,...
