by Linda Coss | Sep 18, 2024 | Marketing Positioning
Marketing a tangible product – something that can be seen, touched, tasted or experienced in some way – is typically straight forward. You can show the product, demonstrate its value and benefits, perhaps give the prospect a “sample” of some sort, and so forth. But...
by Linda Coss | Aug 28, 2024 | Marketing Differentiation, Marketing Positioning
If you are selling your products or services to businesses, here’s an extremely important thing to keep in mind: Businesses are not buyers. People are. After all, “businesses” do not make purchase decisions. It is the people at these businesses who make purchase...
by Linda Coss | Aug 7, 2024 | Miscellaneous
What has your business done for your community lately? What I’ve seen is that many business owners do a lot to give back to their communities on a personal level, but then fail to recognize the benefits of giving back on the business level. Yes, giving back has its...
by Linda Coss | Jul 22, 2024 | Uncategorized
Marketing a tangible product – something that can be seen, touched, tasted or experienced in some way – is typically straight forward. You can show the product, demonstrate its value and benefits, perhaps give the prospect a “sample” of some sort, and so forth. But...
by Linda Coss | Jul 17, 2024 | Marketing Differentiation, Writing
Many companies make the common mistake of focusing their marketing text almost exclusively on themselves. “We this,” “our that,” “we’re proud of this,” etc. While a certain amount of self-centeredness is appropriate, you’ve got to keep in mind the fact that your...
