For many businesses, consistently producing high-quality marketing content is essential for success. Keeping up with all this content creation, however, can be quite challenging. A proven way to ease the burden is to create your content in batches. Letting your weekly blog or video or your monthly newsletter become a weekly or monthly project can be a recipe for failure!
Why create content in batches?
Batching your content creation…
Helps ensure it actually gets done – When your business gets busy it’s easy to push “content creation” down on your priority list. Creating in batches on your slower days helps avoid this problem.
Reduces stress – Getting a batch of content created and scheduled at once eliminates the constant pressure to brainstorm and create more content.
Is more efficient – Getting in the content creation flow is usually harder than staying in the flow.
What can you do in batches?
Brainstorm content topic ideas – Having a running list of topic ideas makes it possible to dive right in when you’re ready to write. Not sure what to write about? You might find artificial intelligence tools such as ChatGPT helpful for brainstorming.
Write your blogs and newsletter articles – If you’re writing about things that will be just as relevant months from now as they are today, I recommend that you write three to six months’ worth at a time. This is what I do for my clients.
Create your social media posts – There are tools available that let you pre-schedule these, too. Be sure to create both the visual and text elements for each post.
Film and edit your videos – With some quick wardrobe changes it won’t be obvious that you made a batch at once.
Prepare for your business networking meetings – If you belong to a group that devotes time at each meeting to letting each attendee stand up and deliver a little “30-second commercial” about their business, you can write these in advance. Not sure what to say or how to say it for maximum impact? I’ve created an on-demand course, “Nailing Your 30-Second Business Networking Commercials,” that will help you create business networking commercials that work. Check it out today.